Except for PR people, marketing staffers get the least respect of any part of the B2B ecosystem. They’ve been at the mercy of IT, product development or engineering in many tech startups, and some larger organizations, to implement and operate their martech stacks. But now the velocity of B2B has increased, and marketing has to […]
While many in B2B enterprises have become very familiar with Salesforce CRM over the last 17 years, some other industries remain virtually untouched by the king of cloud computing. There is now a plan to push that boundary into new frontiers, like the already announced forays into healthcare, financials, government and now communications and media. […]
It happens ten minutes into every after-party at every convention center where attendees and vendors gather. First one small group starts and then, suddenly, everyone’s doing it. It’s the great app comparison conversation and it’s a feature of B2B community culture. To compile our list of the current most popular B2B applications, B2B News Network based […]
Consider this list a cocktail conversation kick-starter for the after-party at the convention center. To compile our list of the current most popular B2B applications, in no particular order, B2B News Network based its judgment on industry participant input and software analyst expertise across six categories. We’ll report our results over the next two days. […]
