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Tag: digital customer

digital customer behaviour

How Digital Customer Behaviour is Changing Brand Management

Digital, Latest B2B News, Top News January 10, 2017January 9, 2017 Jennifer Evans

To say that the brand universe is complicated is a bit of a truism. The brand experience is deeper, fragmented, and very complex and fragile. More than ever, a brand is shaped by experiences and not perceptions. Perhaps delivering one bad experience with a customer service rep after five good digital or product experiences won’t […]

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