Apptus Elastic Path B2B ecommerce

Elastic Path, Apptus survey B2B buyers to make the case for improved commerce experiences

B2B vendors can see the size of a deal shrink by 20 per cent if buyers aren’t satisfied with their experience, and nearly half are losing customers due to poor commerce capabilities, according to studies from Apptus and Elastic Path. In an effort to demonstrate the value of automated processes and more streamlined ways to […]

Paradigm B2B Combine

Paradigm B2B reimagines e-commerce buyers’ guide with enterprise and mid-market Combine reports

The limitations of Gartner’s Magic Quadrant, Forrester’s Wave and similar market research offerings have inspired Paradigm B2B to launch a series of reports called Combine that break down the merits of e-commerce applications for enterprise and mid-market buyers. Chicago-based Paradigm B2B, which released its first two Combine reports last week, said the research also drew […]

Elastic Path e-commerce

Elastic Path CMO knows better than to use a hard sell to market ‘headless’ e-commerce

An Uber ride is an e-commerce transaction, but you don’t swipe your credit card before climbing out of the car. If you press an Amazon Dash button you get products delivered instantly. Now Elastic Path CMO Darin Archer is trying to help B2B organizations achieve a similarly quick, convenient and seamless way to conduct all […]