Paradigm B2B Combine

Paradigm B2B reimagines e-commerce buyers’ guide with enterprise and mid-market Combine reports

The limitations of Gartner’s Magic Quadrant, Forrester’s Wave and similar market research offerings have inspired Paradigm B2B to launch a series of reports called Combine that break down the merits of e-commerce applications for enterprise and mid-market buyers. Chicago-based Paradigm B2B, which released its first two Combine reports last week, said the research also drew […]

Elastic Path e-commerce

Elastic Path CMO knows better than to use a hard sell to market ‘headless’ e-commerce

An Uber ride is an e-commerce transaction, but you don’t swipe your credit card before climbing out of the car. If you press an Amazon Dash button you get products delivered instantly. Now Elastic Path CMO Darin Archer is trying to help B2B organizations achieve a similarly quick, convenient and seamless way to conduct all […]