You’ve used recruitment marketing to attract the best employee talent on the planet. Hopefully if you’re using technology to attract employees, you’re using something to retain them as well. If you have a global staff, one that works in an office all the time, or one that’s remote, you also want to encourage the “team” […]
As we enter the New Year, B2B firms should do themselves and their potential employees a favor. Instead of extending out the hiring process looking for the “perfect” candidate, they should decide on one of the many “good” applicants who are ready and able to start working immediately. Because as Confucius, Shakespeare, Voltaire and others […]
More B2B marketers are using social media in their content marketing programs, and employee advocacy programs continue to be top-of-mind for many B2B CEOs. Should you get your employees involved in your social media marketing even if they’re not on your official social media team? Short answer: Yes, you should. Foster the people The long answer […]
Smart CEOs realize that the strength of their company relies heavily on the commitment and dedication of its employees. Looking beyond compensation, incentives and employee benefits are instrumental in attracting and retaining top talent. When it comes to incentives, the tried-and-true cash bonuses and employee of the month awards (who doesn’t love a pretty plaque on the wall?) […]
Content marketing shouldn’t just be regarded as only an additional layer to your marketing strategy. It can also find favour in HR as a recruiting tool. When you use content marketing that’s aimed at prospective employees, you’ll find those new hires. Just think of them as one of the personas your marketing team is creating […]
