B2B marketers who focus on technology decision makers over-index on the power of conferences, roundtables and other in-person gatherings, according to a survey of more than 1,000 professionals by events software firm Bizzabo. In its 2019 B2B Tech Trends Report, which was published earlier this month, Bizzabo said the majority of leadership (VPs and C-Suite) […]
To some marketers and other business professionals, “influencer” has become almost a dirty word. When B2B News Network calls someone an influencer, though, it means a lot more than someone with a large social media following. Starting today, we’re once again accepting nominations (including self-nominations) of those who are offering great ideas (and communicating them […]
I can only feel pity for those who are forced to bring forward the most completely insane ideas of their boss or senior leadership team. At least, I did in this case. I was developing an executive conference in partnership with another organization, which was trying to apply a degree of influence that was vastly disproportionate […]
I’ve decided I need to get to know Ray Dalio after all. Although he’s unlikely to take a personal meeting with me, the founder of Bridgewater Associates is too intriguing to ignore. For starters, Bridgewater is sort like the ultimate B2B company, managing wealth for a number of large institutional investors. More specifically, however, Dalio […]
It’s easy to turn your attention to fresh business prospects and overlook the value of staying in touch with past clients. Although it can be tempting to look for greener pastures, maintaining client relationships in the long-term may increase the chances of more work with organizations that are familiar to you. Here are some tips […]
We always seem to be heading into event season, so eyes always seem to be on the checklist of needs we each have to prepare for conferences, summits, forums, or meetups. Do you have location, catering, audio/visual, guest speakers and timing all squared aware? Or, if you’re attending…did you pack your comfy walking shoes? But […]
It’s that time of the week again, when we bring you all the trending B2B social buzz in our B2B Trending Conversations column. This week inbound marketing adviser Gregg Anderson will help better prepare you to work leads, while the B2B specialists at Bain & Company have tips on honing your digital strategy. There’s an […]
A new feature we’re introducing reviews two major services/products or events ideal for B2B professionals, and in this debut column we look at what two major tech conferences have to offer in the coming weeks. Welcome to the B2Bnn Reviews report comparing the Inbound and Dreamforce conferences. First, some context. Inbound, run by Hubspot, runs […]
At this time of year, many of you are looking at strategic plans, forecasts, and budgets for 2015. Have you given much thought to the conference line item in next year’s budget? Aside from all the socializing and swag-gathering that goes on at conferences, they are the perfect way to boost your creativity with workshops […]
