Content Marketing World 2019 CMworld 2019

Content Marketing World 2019: How to develop a strategy, create better buyer personas and build trust

He hasn’t worked there in years, but among the many companies exhibiting on the show floor at Content Marketing World 2019 is a B2B firm that taught Joe Pulizzi some of his earliest lessons. Before it became part of Informa Engage, the Content Marketing Institute’s founder explained in his opening keynote address Wednesday, he helped lead […]

appointment roundup

Appointment Roundup: People on the Move

This week’s notable hires and appointments in the B2B world! *** Avant Global announced the promotions of Thomas Carroll to Chief Information Officer, and Victoria Ippolito as Controller. *** Essence, a global digital agency, announced the appointment of Jon Taylor as Global Director of Data Strategy.  He will be the first person to hold this position as the agency launches its […]

acquisition

Merger & Acquisition Digest

A roundup of this week’s mergers and acquisitions in B2B… *** Wix.com Ltd. has announced that it has acquired DeviantArt, one of the world’s largest online communities dedicated to artists, art enthusiasts and designers. The acquisition represents inherent opportunities in key growth areas for Wix including product development, brand recognition and increased traffic potential. *** […]