Connecting the dots of the social web: An interview with Nexalogy’s Claude G. Théoret

How can a B2B company or marketer keep an eye on all that social media chatter surrounding their space? It takes time, well-planned strategies and knowledge of what’s relevant and what’s pointless. Also, how can a B2B marketer wade through all the spam infecting the social Web? According to Nexgate, there was an increase of 355 […]

Facebook’s new tools to help marketers analyze impact of Facebook Ads

Facebook today revealed a new suite of tools created to help marketers better understand how ads on the social network boost their business. In a blog post, Facebook wrote they are expanding their “conversion lift measurement capabilities.” Facebook notes its advertising partners need to learn more about conversion lift because it’s the best way they can understand how ads placed […]

How my years managing social at MTV can teach you about B2B social media

What do Jersey Shore and Beliebers have in common with complex B2B sales cycles and communications? Absolutely nothing! But in nearly four years as the Social Marketing Manager for Much, MTV Canada, M3 and E! at Bell Media, while bridging the gap between boy-band fandoms and the bottom-line, I learned a few key lessons that […]

Don’t put all your eggs in the Facebook/Twitter basket, marketers

Businesses publicizing their products on Twitter and Facebook might actually be better off without investing all their time solely into these social networks, according to a study by market research firm Forrester. Entitled “Social Relationship Strategies That Work” the research reveals how little return on investment these networks actually offer. In a finding that might surprise many […]

How lawyers, firms are ignoring the ‘social’ in social media

The Harvard Business Review proclaims that “content is king” in digital and social media marketing. Yet many lawyers and law firms remain mired in the past, using websites, LinkedIn pages and Twitter accounts mostly to shout “Me!” to the world. Used properly, social media starts a conversation. But whether it is LinkedIn, Twitter or YouTube, the […]