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Tag: flipping the funnel

flipping the funnel

Account-Based Marketing: Flipping the Funnel

Account-Based Marketing, B2B Marketing News, Latest B2B News February 14, 2017August 17, 2017 B2BNN Newsdesk

As Sangram Vajre says, “ultimately, account-based marketing (ABM) is about going beyond the typical B2B buyer’s journey to a comprehensive account lifecycle.” Terminus, a company he co-founded in 2014, has turned the traditional sales/marketing funnel on its head by “Flipping the Funnel”. Sangram talked to James Carbary from Sweet Fish Media about ABM in this […]

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