Report: Marketers will spend more on social media advertising in 2015

Marketing campaigns are getting a lot more social this year as the industry plans to ramp up social media ad spending,¬†a new Salesforce survey of 5,000 marketers found¬†earlier this month. According to the organization’s 47-page “State of Marketing” report, 70 percent of marketers plan to increase their social media advertising dollars, including on content marketing […]