6 Often-overlooked or forgotten ways to promote B2B content

Content marketing might bring more leads than traditional outbound marketing, but only if your customers and prospects consume it. You’ve probably addressed this by covering the basics, from creating a variety of assets (like blog posts, infographics and videos), and using a mix of paid channels like LinkedIn and getting the attention of buyer-centric sites […]

G2Fireside G2

#G2Fireside: Social media tips from Sprout Social, the Content Marketing Institute and more

The middle of July might not seem the ideal time for an organization to host its first Twitter chat, but G2 seemed to have no problem attracting comments from people who work at major B2B SaaS firms to weigh in at #G2Fireside. As might be expected, the peer-to-peer review platform decided to focus much of […]