Throughout the professional services marketplace, buyers are changing. Just as consumers have come to rely on online searches to educate themselves before buying products and services, so too have the businesses that buy from professional services firms. These potential clients need to solve business problems, and are looking for firms with the specific expertise required […]
How to Create Sustainable Change U.S. companies alone spend $8 billion a year on diversity initiatives with lackluster results. Why lackluster? If the ultimate intent is to increase the percentage of women in leadership, then the numbers, moving at glacial speed, tend to speak for themselves. The Gender Intelligence Group recently conducted a detailed study […]
The term “growth marketing” or in some quarters “growth hacking” may not have a universally agreed upon definition, but its adherents adamantly believe that it works. On December 3, at the Growth Marketing Conference, in San Francisco’s Hotel Kabuki, the day’s opening panel session, “The Future of Growth Marketing: Tools, Strategies and Tactics” brought together […]
When it comes to leadership theory, there is an increasing cacophony of voices, each with its own prejudices and agenda, each expounding the virtues of what is often just the latest fickle fad or trend. Cutting through the din for valuable information that can actually help improve your leadership skills can sometimes seem like a […]
