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Tag: hashtag

The significance of the humble hashtag

B2B Marketing News, Latest B2B News, Social media December 19, 2015October 4, 2016 Jennifer Evans

The hashtag, the humble hashtag, is currently the king of organic marketing. Don’t get me wrong, the hashtag and the hashtag alone will not make your social marketing program successful. But if your audience is active on platforms like Twitter and Instagram and you have a niche audience you’re trying to reach that goes beyond […]

The B2BNN #hashtag primer

Latest B2B News, Social media January 13, 2015January 13, 2015 Connor Gallic 0 Comments

Hashtags are to social media what iPhones are to Silicon Valley: they’re everywhere. Hashtags are used in everything from campaigns by major companies to updates from your friends. Marketers try to capitalize on hashtags and use them in the most effective way possible, but it can get confusing and overwhelming to anyone trying to make a lasting impact. By […]

Review: Social listening tools for B2B marketing

B2B Marketing News, Latest B2B News, Social media December 23, 2014 Sarah Dawley 0 Comments

Listen before you tweet: why social listening is key Who enjoys being bombarded with pushy promotions? (I’m sure nobody has a hand raised right now.) This isn’t the type of communication that people – or businesses – enjoy having, especially on social media. When you view social media platforms as shiny virtual microphones, ready and […]

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