It seems that everything always comes down to attention span. There is so much content produced, brands need to do something different to rise above the noise. What can you do differently from the competition to keep your customers talking to you, and not the other guy? Though there is still a place for physical […]
Are you an entrepreneur and worried about how to increase productivity in a short duration? Today competition has reached sky high and being highly productive is a guarantee to excel in your business. Therefore, it is pertinent to use marketing tools to beat your competitors. Web-based productivity tools provide huge benefits not just to startups […]
Traction: a repeatable, scalable way to get, keep and grow customers and revenue Most businesses don’t fail because they don’t build good products, they fail because they can’t generate traction. Let’s be honest, getting traction for your company isn’t easy. As a business, you need a strong team, customers, and a differentiated product or service […]
Wednesday means it’s time for another report of B2B News Network’s weekly Hashtag Team report, in which we recap what’s trending in the B2B Twitterverse. To bring you the latest buzz, we sift and sort through countless tweets using innovative social analysis platform Nexalogy. In this week’s edition, we take a look at some insights into […]
How does your company begin to explain its services or products? If you’re like most organizations, it’s probably with heavy text and a couple of images thrown onto a webpage. We know that more time spent on a page improves the chances of conversion. So why then do we constantly use boring approaches to explain exciting […]
Listen before you tweet: why social listening is key Who enjoys being bombarded with pushy promotions? (I’m sure nobody has a hand raised right now.) This isn’t the type of communication that people – or businesses – enjoy having, especially on social media. When you view social media platforms as shiny virtual microphones, ready and […]
Welcome to the second and last part of our B2B primer on Google+. Last week, we took you on a short tour of the platform’s major features. We also shared a list of best practices to help you get started on engaging with your audience on this under-used platform. Today, let’s go a step further […]
Techvibes reposted some extensive research from the folks at MaRS on exit outcomes in Canada along with a long list of observations and recommendations for all of us building startups in Canada. There’s much I dislike about this research. For one thing, it’s all very backwards-looking. Also, seeking the insights of a fund that has […]
