If Elmo of Sesame Street were to gain about 700 pounds and lose all power of speech, he might resemble the creature HPE is using to market its OneView product in its latest TV commercial. “Tame The IT Monster Withe HPE OneView” portrays a large enterprise besieged by a giant, furry red creature who turns […]
‘A rational framework with no space — at least or less space — for emotions.’ This is a much-believed formula most business-to-business marketers follow without really questioning it. Marketing driven by emotions is considered to be the something that belongs mainly business-to-customer (B2C) marketers, whereas B2B firms rely on logical strategies and appeals to reason. That’s […]
This is the story as I heard it: Meg Whitman, then the CEO of eBay, was being walked through the user experience design of an early version of its online auction service. In other words, she literally went through the process of trying to put an item up for bid, and saw how many steps […]
