BrightTalk Insights Tool

BrightTalk offers machine learning to help B2B marketers pick the most relevant topics to present

BrightTalk on Monday said it would help B2B marketers develop more relevant webinars to host on its platform by opening up a tool that uses machine learning to identify the most popular topics among its more than eight million professional users. The San Francisco-based firm has already been arming B2B marketers with Intent Leads, which […]

Insperity TV commercials

Insperity TV campaign urges numbers-obsessed businesses to prioritize people

There may be something kind of cuddly about the employees walking around in giant felt suits in the shape of numbers, but a pair of TV spots from HR outsourcing specialist Insperity are meant to make a serious point about remembering the “human” in “human resources.” Based in Houston and formerly known as Adminstaff, Insperity […]

SurveyMonkey Srinivasan

SurveyMonkey CMO Leela Srinivasan wants to answer questions across the entire enterprise

The best thing for SurveyMonkey CMO Leela Srinivasan to focus on is: Strengthening awareness and perception of the firm’s brand Educating the market about its enterprise capabilities Demonstrating traction with key customers As you might have guessed, the correct answer to that question would be “all of the above,” according to Srinivasan, who joined the […]

employe engagement surveys

Why B2B firms have to stop clinging to the same old employee engagement surveys

Poor Ian. He was supposed to be taking some time off last month, after a busy quarter designing and administering employee engagement surveys for several large organizations. But he just can’t relax, because a little like Santa, he has made his lists, checked them twice and has a high degree (+/– 3%, 97 times out […]

AI recruiting

My robot said you’ve got great leadership credentials: recruiting in the age of AI

Recruiting is hard. Recruiting great leaders is even harder. Managers are arguably one of, if not the most integral function within an enterprise, and therefore investing the time and resources into finding the right talent is essential. According to a Deloitte survey, 81 percent of respondents named talent acquisition the most important challenge last year. […]

Harmony@Work diversity inclusion

Harmony@Work wants to help companies pay better attention to (and change) the way they tackle diversity, equity and inclusion

B2B organizations are used to segmenting customers and personalizing their messaging, but a new organization called Harmony@Work is offering a way to ensure they are also recognizing differences in terms of diversity, equity and inclusion in how they communicate both internally and externally. A division of Toronto-based training provider Harmony Movement, Harmony@Work will offer workshops […]

fast companies

Editor’s Note: Even fast companies finish last unless they pursue the hardest transformation of all

The words and the image were everywhere, and every time I saw them I tried not to roll my eyes. I was at a conference for HR professionals, and the main graphic across every banner and program guide showed a human hand about to join with that of — wait for it — a robot. […]

employee productivity

7 Ways to Accurately Measure Employee Productivity

If you haven’t checked your employees’ productivity yet, you could be seriously damaging your business. Measuring employee productivity is just as important as measuring your finances. If you fail to keep track of your employees’ ability to meet goals and tasks, there’s a good chance your business can go downhill fast. Admit it. It’s the […]

toxic company culture

Without Definition, Toxic Company Cultures Flourish

Investopedia defines a corporate culture as its beliefs and behaviors that determine how a company’s employees and management interact and handle outside business transactions. They say it can develop organically over time from the cumulative traits of the people the company hires. Too often, however, a corporate culture becomes implied and not expressly defined, leading to interpretation and conflict. […]

artificial intelligence

Receptiviti.ai, Integrate.ai Want to Help Firms Study the Emotional Needs of Consumers and Staff

Artificial intelligence is being used by many companies to do a better job of marketing an selling products and services, but firms like Receptiviti.ai and Integrate.ai are suggesting the same technology could help firms better understand the emotional issues among their customers and even their own employees. Speaking in a panel discussion at the Elevate […]

onboarding in sharepoint

Recruitment and Onboarding in SharePoint: Do All Stakeholders Win?

Recruitment and onboarding often define how successful and productive the future relationship between employers and newcomers will be. SharePoint can help make both processes be successful by giving benefits to all the involved participants. Pivotal for the entire employee lifecycle in an organization, recruitment and onboarding bring a lot of challenges to HR departments. When […]