BrightTalk on Monday said it would help B2B marketers develop more relevant webinars to host on its platform by opening up a tool that uses machine learning to identify the most popular topics among its more than eight million professional users. The San Francisco-based firm has already been arming B2B marketers with Intent Leads, which […]
I got the text around 6:30 p.m., while I was still holed up in my hotel room trying to finish a story: Michael Dell had unexpectedly shown up at the party I was supposed to be attending, and if I ran I might have a chance to talk with him in person. Unfortunately, some deadlines […]
There may be something kind of cuddly about the employees walking around in giant felt suits in the shape of numbers, but a pair of TV spots from HR outsourcing specialist Insperity are meant to make a serious point about remembering the “human” in “human resources.” Based in Houston and formerly known as Adminstaff, Insperity […]
The best thing for SurveyMonkey CMO Leela Srinivasan to focus on is: Strengthening awareness and perception of the firm’s brand Educating the market about its enterprise capabilities Demonstrating traction with key customers As you might have guessed, the correct answer to that question would be “all of the above,” according to Srinivasan, who joined the […]
Poor Ian. He was supposed to be taking some time off last month, after a busy quarter designing and administering employee engagement surveys for several large organizations. But he just can’t relax, because a little like Santa, he has made his lists, checked them twice and has a high degree (+/– 3%, 97 times out […]
Recruiting is hard. Recruiting great leaders is even harder. Managers are arguably one of, if not the most integral function within an enterprise, and therefore investing the time and resources into finding the right talent is essential. According to a Deloitte survey, 81 percent of respondents named talent acquisition the most important challenge last year. […]
Running a successful business or department and maintaining it can be tough as it is – but it can become even harder when one of your employees decides to not show up one day – forever. This is what’s known as job abandonment. It’s a situation when one of your employees or staff does not […]
B2B organizations are used to segmenting customers and personalizing their messaging, but a new organization called Harmony@Work is offering a way to ensure they are also recognizing differences in terms of diversity, equity and inclusion in how they communicate both internally and externally. A division of Toronto-based training provider Harmony Movement, Harmony@Work will offer workshops […]
Amanda Lang has interviewed enough business leaders to know where the bottlenecks to innovation are, and she’s not afraid to call them out. A TV reporter and host who has worked for several Canadian TV networks, Lang recently spoke at an event in Toronto about her two books, The Power of Why and, more recently, The Beauty […]
The words and the image were everywhere, and every time I saw them I tried not to roll my eyes. I was at a conference for HR professionals, and the main graphic across every banner and program guide showed a human hand about to join with that of — wait for it — a robot. […]
If you haven’t checked your employees’ productivity yet, you could be seriously damaging your business. Measuring employee productivity is just as important as measuring your finances. If you fail to keep track of your employees’ ability to meet goals and tasks, there’s a good chance your business can go downhill fast. Admit it. It’s the […]
In the world of business it’s safe to say all work is done in teams. Ask anyone and they’ll tell you most of the teams they’ve been on are average or mediocre, or good but not great. And sadly, many can tell you in dreaded detail about the toxic teams they’ve been on where gossip, […]
Investopedia defines a corporate culture as its beliefs and behaviors that determine how a company’s employees and management interact and handle outside business transactions. They say it can develop organically over time from the cumulative traits of the people the company hires. Too often, however, a corporate culture becomes implied and not expressly defined, leading to interpretation and conflict. […]
Artificial intelligence is being used by many companies to do a better job of marketing an selling products and services, but firms like Receptiviti.ai and Integrate.ai are suggesting the same technology could help firms better understand the emotional issues among their customers and even their own employees. Speaking in a panel discussion at the Elevate […]
Recruitment and onboarding often define how successful and productive the future relationship between employers and newcomers will be. SharePoint can help make both processes be successful by giving benefits to all the involved participants. Pivotal for the entire employee lifecycle in an organization, recruitment and onboarding bring a lot of challenges to HR departments. When […]
Video marketing might seem like an obvious choice for B2C but a less obvious option for B2B marketing. However, looking at the statistics – 73% of B2B marketers say video positively impacts ROI and 80% of online traffic is predicted to be video by 2019 – it’s an avenue that definitely needs to be explored. […]
Poor communication skills can be the result of a range of issues, from unfamiliarity with business communication to disengagement from the job. Helping employees who do not communicate well rests on determining why it has been such an issue for them — or you. Once you do determine a cause, you can steer the employee […]
Employees are a company’s most valuable asset, and should be recognized for all the work they do for a company. Motivating them to go above and beyond is extremely important for a successful business, and recognizing employees is a great way to increase productivity and improve workforce engagement and retention. There are many ways employers […]
Do you want a more effective workflow for your remote team? Remote working, or teleworking, has become the norm. From marketing to sales, there’s a remote workforce in nearly every industry. The effectiveness and efficiency of your remote team, however, hinges on your ability to manage them. Those miles away from the office still need […]
Elon Musk His reach never seems to exceed his grasp. His latest plans for Mars force us all to look beyond the petty disagreements even our greatest leaders are having, over things like hand size and beauty contestants, to some of the fundamental human challenges. What is our future, and where will we live it? […]
