HubSpot Sam Hirbod

HubSpot’s inbound agency strategist points out some of the biggest (and most common) CX failures

A friend of Sam Hirbod, the principal inbound agency strategist at HubSpot, was waiting on hold with his online bank — for 20 minutes. This is a long time to leave anyone in limbo, especially in 2018, and in the course of that time, Hirbod friend’s started conducting searches on Google for a banks with […]

Beth Comstock GE

Three lessons from Beth Comstock, former vice-chair of General Electric

Beth Comstock was a keynote speaker at INBOUND2018 this week, Hubspot’s annual conference in Boston. Comstock is the former vice chair and Chief Marketing and Commercial Officer of GE. She’s best known as the person behind some of GE’s biggest innovations in the last decade, like Hulu. Her first book is called Imagine it Forward (due out Sept 18), […]

Inbound 2018 HubSpot

5 big messages from Hubspot’s INBOUND 2018

HubSpot’s annual marketing conference wrapped up on Friday.  With over 23,000 attendees, 300 sessions and half a dozen keynote and spotlight addresses (from Deepak Chopra to Alex Rodriguez), this year’s INBOUND 2018 event was bigger than ever.  While Hubspot doesn’t name an official theme for each year’s event, it becomes clear over the course of […]

Instagram IGTV B2B brands

And one of the first B2B brands to launch on Instagram’s IGTV is . . .

Instagram’s launch of a longform video sharing service called IGTV was marketed primarily to individual “creators” and consumer audiences, but at least one enterprise software company is already using it to educate its target audience. While Instagram started primarily as a photo-sharing service, it has expanded in recent years with Instagram Stories, a simple way […]

May 2018: The Love Issue

The conference halls at Marketing Nation Summit in San Francisco recently might have been packed with people, but the products Marketo announced there are intended to create a similar sense of togetherness in the enterprise on a more regular basis. This includes the launch of Marketo Sales Engage, which will let sales and marketing teams create […]

G2 Crowd

G2 Crowd CMO’s content strategy aims to stay one step ahead of business software buyers

The new chief marketing officer for business software and review comparison site G2 Crowd plans to elevate its content market strategy by targeting buyers who don’t even know they’re going to want applications and services. Chicago-based G2 Crowd brought on Ryan Bonnici, most recently the senior director of global marketing at Hubspot, as its CMO […]

merger

Merger & Acquisition Digest

A roundup of this week’s mergers and acquisitions in B2B… *** HubSpot has announced the acquisition of Kemvi, an artificial intelligence (AI) and machine learning startup that helps sales reps deepen their relationships with prospective buyers. The company’s proprietary algorithm, DeepGraph, sifts through millions of pieces of content each day to learn what’s happening with buyers and […]

Effective B2B Marketing: Everything you’ve wanted to know about B2B traction

Traction: a repeatable, scalable way to get, keep and grow customers and revenue Most businesses don’t fail because they don’t build good products, they fail because they can’t generate traction. Let’s be honest, getting traction for your company isn’t easy. As a business, you need a strong team, customers, and a differentiated product or service […]

B2B Social Index: B2B social marketing, understanding conversion strategy, standout marketing videos

Welcome back to our weekly Wednesday special. Today we’re highlighting what’s buzzing in B2B on social media. Whether it’s about marketing, big data, social media or anything else B2B-related, we choose the best tweets, articles, podcasts and infographics and bring them to you in this brief recap. We use the cutting-edge social analysis tool Nexalogy […]

Marketers, you’re spending too much time on emails, data collection

A new report suggests that marketers are focusing too much of their time on two tasks: data and emails. And this could be hurting their overall productivity. Sam Balter of HubSpot conducted a survey of professional marketers and discovered that they spend one-third of their 45-hour week conducting repetitive tasks. That’s a lot of time that […]

B2Bnn Reviews: Battle of the September conferences, Inbound vs Dreamforce

A new feature we’re introducing reviews two major services/products or events ideal for B2B professionals, and in this debut column we look at what two major tech conferences have to offer in the coming weeks. Welcome to the B2Bnn Reviews report comparing the Inbound and Dreamforce conferences. First, some context. Inbound, run by Hubspot, runs […]