It’s that time of the week again, when we bring you all the trending B2B social buzz in our B2B Trending Conversations column. This week inbound marketing adviser Gregg Anderson will help better prepare you to work leads, while the B2B specialists at Bain & Company have tips on honing your digital strategy. There’s an […]
Tag: inbound marketing
B2B Trending Conversations: Instagram Marketing (and more)
Welcome back to B2B Trending Conversations, our weekly summary of selected social posts generating clicks and interest in the B2B space. This week, we’ll compare B2B and B2C Instagram marketing, get tips for how to build a better B2B business site, and clear up some of the confusion surrounding purchase intent data. There’s also an […]
B2B Trending Conversations: “MarTech Overwhelm Syndrome” and More…
Welcome back to B2B Trending Conversations, our weekly collection of buzzworthy B2B tweets and social posts. This week, we’ll discuss whether buying LinkedIn followers is right for your company and which followers to avoid. We’ll explore how to increase sales using inbound marketing, learn how to avoid the “dip of disillusionment” in content marketing and […]
B2B Trending Conversations: Avoiding Lead Gen Mistakes (and more)
Welcome back to another edition of B2B Trending Conversations, our weekly roundup of the hottest B2B posts sifted and sorted from Twitter, LinkedIn and other social sites. This week we’ll identify seven big lead generation pitfalls and how to avoid them, we’ll see what a boost you can get by publishing on LinkedIn and we’ll […]
B2B Trending Conversations: Big Data, LinkedIn Lead Gen, Emotion and B2B Buying
While much of the business world is reeling in the wake of Donald Trump’s election to the U.S. presidency, life — and business — goes on. And so we’re back again with another edition of B2B Trending Conversations, our weekly roundup of who’s talking and what’s trending in the B2B space. This week, we’ll compare inbound and […]