digital strategy, revenue architecture

B2B Trending Conversations: Digital Strategy, Revenue Architecture, and More

It’s that time of the week again, when we bring you all the trending B2B social buzz in our B2B Trending Conversations column. This week inbound marketing adviser Gregg Anderson will help better prepare you to work leads, while the B2B specialists at Bain & Company have tips on honing your digital strategy. There’s an […]

instagram marketing

B2B Trending Conversations: Instagram Marketing (and more)

Welcome back to B2B Trending Conversations, our weekly summary of selected social posts generating clicks and interest in the B2B space. This week, we’ll compare B2B and B2C Instagram marketing, get tips for how to build a better B2B business site, and clear up some of the confusion surrounding purchase intent data. There’s also an […]

b2b trending conversations

B2B Trending Conversations: Big Data, LinkedIn Lead Gen, Emotion and B2B Buying

While much of the business world is reeling in the wake of Donald Trump’s election to the U.S. presidency, life — and business — goes on. And so we’re back again with another edition of B2B Trending Conversations, our weekly roundup of who’s talking and what’s trending in the B2B space. This week, we’ll compare inbound and […]