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Tag: interactive advertising

What every advertiser needs to know about the threat of URL masking

AdTech, Latest B2B News, Paid media November 3, 2014 B2BNN Newsdesk

Move over, bots. URL masking is climbing the ranks of common fraud in the digital advertising industry. URL masking is used to trick advertisers into running their ads on sites with illicit or stolen content. Though these sites typically generate a lot of traffic, thereby boosting chargeable impressions to the advertiser, they often don’t generate […]

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