Content inventory and audit. Did your heart just skip a beat? You’re not alone. Most marketers aren’t fans of them either, because they don’t know what an inventory and audit is, or how it benefits their company. Sure, they’re “important” and something everyone “should” do, but no one wants to put the effort into it. […]
You know a concept is popular when it gets its own day. Valentine’s Day may be for lovers, but Free Shipping Day is for shoppers who love saving money. But for online businesses, the question is: Will offering free shipping love you back? Free Shipping Day is a one-day, online-shopping event when thousands of merchants […]
