1 – The US election. It’s looking like sanity will prevail, but business needs to be prepared for a Trump presidency. Volatility. Unpredictability. Rapidity. Those are likely circumstances of a Trump presidency, and while that’s the world where startups live, business in general is not comfortable with an environment with those qualities. At the same […]
The sun is out, but we are not. B2BNN hasn’t slowed down for the summer, but we’ve had to be a lot more flexible while scheduling interviews, planning for vacations and dealing with heat wave after heat wave too. Luckily, we all have access to apps and tools to help us manage our teams, our […]
Recently a great model was produced for looking at the intersection of social, content and community, with each component shown as its own neighbourhood. See the graphic below: Source: Jill Rowley This is a great way to think about the ways in which customers interact with marketing (and companies, especially if you add customer […]
Organic social content engagement numbers are sinking. We started noticing the trend at SqueezeCMM in February and it’s been accelerating ever since. While there’s no real typical standard for organic-to-paid performance (it depends on factors such as the budget for paid, the target audience, and the size of the organic community), some numbers were shockingly […]
This week, Jennifer Evans, the president of B2B News Network, was part of a panel discussion on a TV Ontario news show discussing the gender divide in the tech industry in Canada. On The Agenda with Steve Paikin, Evans offered her insight on how tech companies are ignoring female talent and the challenges she has faced in […]
