top 3 at 3

Top 3 at 3: Today’s Hot Topics

1 – The US election. It’s looking like sanity will prevail, but business needs to be prepared for a Trump presidency. Volatility. Unpredictability. Rapidity. Those are likely circumstances of a Trump presidency, and while that’s the world where startups live, business in general is not comfortable with an environment with those qualities. At the same […]

The slow death of organic social engagement

Organic social content engagement numbers are sinking. We started noticing the trend at SqueezeCMM in February and it’s been accelerating ever since. While there’s no real typical standard for organic-to-paid performance (it depends on factors such as the budget for paid, the target audience, and the size of the organic community), some numbers were shockingly […]