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Tag: kevin keane

Dx3 Canada: How advertising can better explore the brain

Hardware, Latest B2B News, Paid media March 11, 2015March 11, 2015

Brain measurement is the new frontier of advertising technology, according to Kevin Keane of Brainsights, who spoke at the marketing conference Dx3 in Toronto today. Brainsights aims to study the brains of consumers to learn about why an ad or branded content article is more persuasive than another. They use EEG measurement and fMRI machines to […]

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