Thomson Reuters will be using the $100 million expansion of its Toronto Technology Centre to simplify and transform knowledge work in areas like legal research, contract review and e-discovery, according to its vice-president of research and development. In a keynote speech to a group of chief digital officers this week, Khalid Al-Kofahi said artificial intelligence (AI) […]
Tag: legal
Protecting Your Brand From Domain Squatters and Copy Cats
Companies and individuals have domain name issues to deal with every now and then. The big problem arises when someone registers a domain name which is very similar to yours. When this happens, your first step will usually be to obtain a legal transfer of the domain name to you. There are some important factors […]
Legal Issues Businesses Need to Consider with Social Media
If you own a business, you probably do everything you can to protect it, and also to protect your personal assets. You probably have plenty of business insurance and a legal structure such as a corporation, but there may be one place where you’re vulnerable, and that’s with social media. Social media offers outstanding opportunities […]
Social media changed everything in law marketing
How many clients or prospects see an ad or open an e-flash doesn’t matter; how many engage with the firm – online and in real-time – does. And this only happens if a firm delivers value, something not enough firms recognize. When I started in law marketing 100 lifetimes ago, I had my firm run […]
It’s time to stop pretending lawyers are salespeople
As a long-time practitioner of law marketing, I’ve seen an unending series of workshops, training sessions, seminars and conferences to encourage lawyers to get more business. I’ve led some and spoke at others. With help, training and coaching do enable some lawyers to get better at business development. But in my experience they were on the cusp […]
How you can crowdfund your next lawsuit
Got a legal beef with a well-funded company but need to help to finance your litigation? A new startup is aiming to corner a market previously untapped: lawsuit crowdfunding. New York-based Lexshares “enables investments in legal claims,”its website writes. “By helping connect plaintiffs with capital, we level the playing field for those unable to afford […]
5 things law marketing can learn from the Kansas City Royals
I’m not a sports fan but have loved baseball since I was a pre-schooler. So I watch the World Series every year regardless of which clubs are playing. This year’s championship got me thinking about some lessons the legal marketing industry can take from the games. When the plucky Kansas City Royals, with its tiny payroll and no […]