Bob Burg regularly fills auditoriums for his talks, and has shared the stage with thought leaders, Olympic athletes and a former U.S. president. For years he was known for his book Endless Referrals, but recently it’s his business parable The Go-Giver (coauthored with John David Mann) that has garnered him much acclaim, and sold more […]
An excerpt from Chapter 3 of Daniel Glickman’s new book Personalize This. In this excerpt, learn how to win customer loyalty. Relate or Perish When Apple first came out with “always on” Siri or Apple TV, people were a little freaked out: Is that robot going to be listening to me all the time? Does […]
A newly updated list of the most loyal brands include Air Canada, Apple, AT&T, Facebook, Domino’s, Google and many more. According to Brand Keys’ 19th Annual Customer Loyalty Engagement Index (CLEI), their index measures brands whose drivers come closest to meeting (or even exceeding) those of their respective category. The number-one company “is always the one whose […]
