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Tag: Marina Mann

Where is Martech now?

B2B Marketing News, Latest B2B News, MarTech July 2, 2015August 17, 2017 Kate Baggott

Somewhere, between sarcasm and wonder, Martech came out of the cloud. The term has become associated with a plethora of catch phrases and even bigger budget spends. Now, Martech is likely to be described as an integrated enterprise marketing suite, or as a big-data-marketing-sales-retention cycle dashboard to end all dashboards. It is an idea everyone […]

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