More than half of consumers across the U.S., Europe and Canada say company websites and e-mail remain their go-to channels — a sign one CMO Council exec says the “arrogance” of B2B marketers must come to an end. In The Customer In Context: Understanding The Real Expectations of Today’s Connected Consumer, the CMO Council and SAP […]
Tag: marketing channels
How To Track And Validate Website Sales Leads By Marketing Channel
If you have an online marketing campaign, you probably expect your lead generation website to be accurate. After all, what possible reason would a website have to lie to you? However, the truth is that your website might be keeping secrets from you. What’s more, those secrets can come back to haunt you and your […]