Even before she began her Content Marketing World keynote about an unexpected twist in her career, Ann Handley experienced another one. The chief content officer at Marketing Profs was still backstage at Cleveland’s Huntington Convention Center on Wednesday when she was announced as the first-ever recipient of a new ‘Hero Award’ given by the Content […]
The past year might have been full of talk about “influencer marketing” to consumers, but it takes a particular kind of person to influence marketers themselves. What follows is a list of B2B influencers based on what our editorial team has observed amid on our coverage of major industry conferences, activity on social media and submissions from our […]
It is almost guaranteed that at a conference you will meet someone who inspires you, whether an attendee, or a speaker at one of the sessions. The Marketing Profs B2B Forum is no exception. This inevitably happens to everyone. Someone says something that totally resonates with you, or makes that light switch go on. This […]
How to Make B2B History There is no better way to kick off a MarketingProfs B2B Forum (MPB2B) than with a resounding chorus and Ann Handley in a gold bedazzled choir robe. This event promises to be one full of those “you had to be there” moments, so we’ll do our best to share the […]
Many B2C strategies are just not applicable to the B2B Marketer. To be a successful B2B marketer we need to learn how to apply marketing concepts to our own industries. I attended the B3 – Better B2B Marketer conference where I heard top marketers share their insights and experience. This week, Ann Handley, Chief Content Officer, of […]
