B2B Influencers

Meet the top 21 B2B influencers to watch in 2018

The past year might have been full of talk about “influencer marketing” to consumers, but it takes a particular kind of person to influence marketers themselves.  What follows is a list of B2B influencers based on what our editorial team has observed amid on our coverage of major industry conferences, activity on social media and submissions from our […]

Jill Rowley

Social selling expert Jill Rowley shares her best advice for connecting with buyers

B2B sales professionals will be increasingly displaced by search engines and social networks unless they can demonstrate value to customers with empathy, storytelling mastery and a focus on advocacy, according to startup advisor Jill Rowley. Speaking at the Canadian Innovation Exchange (CIX) in Toronto this week, the former sales leader at Eloqua urged her colleagues […]

common customer ID

Microsoft’s CMO Seeks Common Customer ID For All MarTech Systems

Microsoft’s CMO wants to develop a common customer identification system that would allow B2B marketers to log on to software applications from almost any vendor and ease the process of analyzing the work they do. During the closing keynote of Uberflip’s The Content Experience in Toronto on Wednesday, Grad Conn showed a screenshot of all […]

merger acquisition

Merger & Acquisition Digest

A roundup of this week’s mergers and acquisitions in B2B… *** Oranj has completed its acquisition of a majority interest in TradeWarrior Software, a provider of institutional-grade investment rebalancing and model management software for financial advisers. The merger will provide independent RIAs, broker-dealers, and enterprises with the opportunity to offer state-of-the-art rebalancing functionality for advisers […]

appointment roundup

Appointment Roundup: People on the Move

This week’s notable hires and appointments in the B2B world! *** BrightFunnel, a Revenue Intelligence company, announced the hiring of Chris Mann as Chief Product Officer. Chris will lead product innovation to help marketing teams show impact on revenue. *** Pluralsight, an enterprise technology learning platform, announced the appointment of James Budge as Chief Financial Officer. *** Anglepoint, a […]