Adobe Marketo acquistion

Adobe emphasizes B2B opportunities in $4.75 billion acquisition of Marketo

Adobe on Thursday confirmed it would fold the planning, engagement and measurement capabilities of Marketo into its Experience Cloud following a $4.75 billion acquisition it said will offer the integrated toolset B2B marketers want. The company said Marketo CEO Steve Lucas will join Adobe’s Digital Experience business, which will become the home to Marketo’s technology […]

May 2018: The Love Issue

The conference halls at Marketing Nation Summit in San Francisco recently might have been packed with people, but the products Marketo announced there are intended to create a similar sense of togetherness in the enterprise on a more regular basis. This includes the launch of Marketo Sales Engage, which will let sales and marketing teams create […]

Marketo

Marketo buys Bizible, forms partnership with Google at Marketing Nation Summit 2018

Marketo this week said it would add significant capabilities for its customers to better attribute the results of work managed through its marketing automation platform through the acquisition of Bizible, while a partnership with Google will focus on bringing helping CMOs make better use artificial intelligence (AI). Financial terms of the deal to buy Bizible were not […]

B2B Influencers

Meet the top 21 B2B influencers to watch in 2018

The past year might have been full of talk about “influencer marketing” to consumers, but it takes a particular kind of person to influence marketers themselves.  What follows is a list of B2B influencers based on what our editorial team has observed amid on our coverage of major industry conferences, activity on social media and submissions from our […]

Jill Rowley

Social selling expert Jill Rowley shares her best advice for connecting with buyers

B2B sales professionals will be increasingly displaced by search engines and social networks unless they can demonstrate value to customers with empathy, storytelling mastery and a focus on advocacy, according to startup advisor Jill Rowley. Speaking at the Canadian Innovation Exchange (CIX) in Toronto this week, the former sales leader at Eloqua urged her colleagues […]

common customer ID

Microsoft’s CMO Seeks Common Customer ID For All MarTech Systems

Microsoft’s CMO wants to develop a common customer identification system that would allow B2B marketers to log on to software applications from almost any vendor and ease the process of analyzing the work they do. During the closing keynote of Uberflip’s The Content Experience in Toronto on Wednesday, Grad Conn showed a screenshot of all […]

merger acquisition

Merger & Acquisition Digest

A roundup of this week’s mergers and acquisitions in B2B… *** Oranj has completed its acquisition of a majority interest in TradeWarrior Software, a provider of institutional-grade investment rebalancing and model management software for financial advisers. The merger will provide independent RIAs, broker-dealers, and enterprises with the opportunity to offer state-of-the-art rebalancing functionality for advisers […]

appointment roundup

Appointment Roundup: People on the Move

This week’s notable hires and appointments in the B2B world! *** BrightFunnel, a Revenue Intelligence company, announced the hiring of Chris Mann as Chief Product Officer. Chris will lead product innovation to help marketing teams show impact on revenue. *** Pluralsight, an enterprise technology learning platform, announced the appointment of James Budge as Chief Financial Officer. *** Anglepoint, a […]