Marketo’s Marketing Nation Online conference (#mktgnation) was on Wednesday. There are two things I love about this conference 1) it’s free 2) it’s online. I don’t need to spend hours traveling somewhere, and I can still pick and choose agenda items that mean something to me. It was all about strategy for me, as I […]
This week, B2B Conversations is all about account-based marketing. While it may sound cliché to refer to 2016 as the year of ABM, this latest strategic approach to B2B marketing has been enthusiastically embraced by players both big and small. In this column, you’ll get a thorough intro to ABM, insights from industry thought leaders […]
