MDF reseller engine

MDF, Co-op and More: the State of Channel Partner Marketing Funds in 2018

Every year, technology vendors allocate billions of dollars to help their channel partners promote their businesses and offerings.    Every year, nearly half of these funds go unspent.    At a time when channel effectiveness is tilting heavily, reaching a 95/5 ratio in some industries (as n 5% of partners are generating 95% of sales) […]