Simon Ferragne

Inside The Mind Of . . . Simon Ferragne

Simon Ferragne is president and CEO of Montreal-based TrackTik Inc. TrackTik’s boasts it is the industry’s only all-in-one security operations management software platform, offering security service companies complete control of every aspect of their business. TrackTik enables customers to streamline operations, and improve business development, through easy-to-use mobile and web-based technology, customized implementation, and technical […]

Yellow Pages gives the green-light to content marketing

The Yellow Pages is going through a major restructuring after it renamed itself YP in 2012. Part of that rebranding includes a content strategy and a marketing campaign called “Make Every Day Local.” As reported by Digiday, this campaign “featuring videos of news, sports and TV personalities including ESPN’s Hannah Storm and reality stars Bill and […]