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The business case for collaboration between PR and B2B sales teams

Latest B2B News, Publicity and PR, Top News October 8, 2018October 5, 2018 Melanie Rembrandt

If you aren’t including public relations activities in your overall, B2B sales, marketing and business goals, you will have a difficult time seeing success. Many view PR as simply “public relations” that works in its own silo, but it is much more. It’s the key to getting your B2B’s brand image and messaging out the […]

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