Even before she began her Content Marketing World keynote about an unexpected twist in her career, Ann Handley experienced another one. The chief content officer at Marketing Profs was still backstage at Cleveland’s Huntington Convention Center on Wednesday when she was announced as the first-ever recipient of a new ‘Hero Award’ given by the Content […]
When it comes to your B2B content, you may have an outside copywriter write it for you. Or, you may try to follow all of the tips and insights out there and write it yourself. Either way, when was the last time you reviewed your process? What are your response rates on your call-to-action? Do […]
Headed by director and founder Adina Zaiontz, Napkin Marketing is a Toronto-based marketing firm specializing in web design, social media marketing, SEO, digital advertising, email marketing and marketing videos. The team’s experience comes from Fortune 500 brands such as Yahoo! Canada, Rogers Media, HP Canada, CIBC, and many other small and medium-sized businesses. Prior to […]
