rock n' roll B2B content marketing

Editor’s Note: Rock n’ roll history hints at the creative ingredient B2B content marketing really needs

I’m not the first one to say this, but there’s something about the Rock n’ Roll Hall of Fame that turns one of the most subversive musical genres into a stuffy, almost archaic  collection of content. Walking through the museum during the opening party at Content Marketing World in Cleveland this week, I dutifully checked […]

Samsung aims to focus more on B2B market

The world’s largest electronics company by revenue says it hopes to continue investments in mobile healthcare and B2B areas, as Samsung believes there will be continued growth in the sector. As ZDNet reports, Samsung wrote in its third-quarter corporate disclosure filed to the Korea Exchange: “We’ll be a company that provides numerous values to customers based on […]