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Tag: nikisha reyes-grange

app marketing

A Simple(ish) Guide to App Marketing, Part 2: Engagement & Monetization

B2B Marketing News, Digital, Top News December 6, 2016December 7, 2016 Nikisha Reyes-Grange

Now that you know how to measure and assess the volume, sources, and effectiveness of your app acquisition efforts, it’s time to look closely at the quality of the customers you’ve acquired. After all, what’s the point in all that acquisition effort if the ones you acquire don’t use your app or generate revenue for […]

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