ServiceNow CTO

ServiceNow CTO identifies the workflow snags that are getting in the way of digital transformation

ServiceNow CTO Allan Leinwand knows an opportunity to eat his own dog food when he sees one. The enterprise service management firm was working with a systems integrator that was providing it racks of hardware based on products from Dell, Juniper Networks and other firms, which were drop-shipped to various data centers. At a certain […]

B2B Solution of the Week: How companies use different metrics to determine customer satisfaction

Evaluating B2B customer relationships is tricky. Two of the most important tools at a company‚Äôs disposal are customer satisfaction (CSAT) surveys and Net Promoter Score (NPS). While they might seem similar, they serve distinct purposes and using one or the other can make a difference in maintaining customer happiness and loyalty. This article will examine […]