ServiceNow CTO Allan Leinwand knows an opportunity to eat his own dog food when he sees one. The enterprise service management firm was working with a systems integrator that was providing it racks of hardware based on products from Dell, Juniper Networks and other firms, which were drop-shipped to various data centers. At a certain […]
Evaluating B2B customer relationships is tricky. Two of the most important tools at a company’s disposal are customer satisfaction (CSAT) surveys and Net Promoter Score (NPS). While they might seem similar, they serve distinct purposes and using one or the other can make a difference in maintaining customer happiness and loyalty. This article will examine […]
