SDRs

Sales development research: SDRs using 4.9 tools but struggle to reach enterprise buyers

Companies are spending nearly $4,000 on each of their sales development reps (SDRs) every year to give them CRM, social prospecting and other tools — even though they still spend nearly 40 per cent of their time working the phones, according to a study released Wednesday. The State Of Sales Development was launched in tandem […]