MDF reseller engine

MDF, Co-op and More: the State of Channel Partner Marketing Funds in 2018

Every year, technology vendors allocate billions of dollars to help their channel partners promote their businesses and offerings.    Every year, nearly half of these funds go unspent.    At a time when channel effectiveness is tilting heavily, reaching a 95/5 ratio in some industries (as n 5% of partners are generating 95% of sales) […]

Rodney Bergman

Inside The Mind Of . . . Rodney Bergman

Rodney Bergman is Celestica’s senior vice-president, Global Business Services. Prior to joining Celestica in 2014, Rodney was with Accenture as a Managing Director/Partner at the company’s Toronto practice. Over the course of his 20-plus year career at Accenture, Rodney designed and implemented global programs for customers in the technology, healthcare, resources and consumer industries, in […]