Welcome to the second and last part of our B2B primer on Google+. Last week, we took you on a short tour of the platform’s major features. We also shared a list of best practices to help you get started on engaging with your audience on this under-used platform. Today, let’s go a step further […]
Back in 2012, brands could reach about 16 per cent of their fans on Facebook through organic reach. Thanks to a round of changes to Facebook’s content marketing algorithm, that number has declined to a figure closer to two percent. Last Friday, Facebook made the latest round of changes to cripple organic reach even more. […]
