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Google+ Primer Part 2: Learning from the best

B2B Marketing News, Latest B2B News, Social media December 7, 2014December 8, 2014 Cendrine Marrouat

Welcome to the second and last part of our B2B primer on Google+. Last week, we took you on a short tour of the platform’s major features. We also shared a list of best practices to help you get started on engaging with your audience on this under-used platform. Today, let’s go a step further […]

Why the free ride of Facebook organic reach is over

B2B Marketing News, Latest B2B News, Social media November 17, 2014November 17, 2014 B2BNN Newsdesk

Back in 2012, brands could reach about 16 per cent of their fans on Facebook through organic reach. Thanks to a round of changes to Facebook’s content marketing algorithm, that number has declined to a figure closer to two percent. Last Friday, Facebook made the latest round of changes to cripple organic reach even more. […]

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