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Tag: paid media

Why 2016 could see more mergers, acquisitions in ad industry

Latest B2B News, Paid media, Social advertising December 21, 2015December 27, 2015

2016 could be the year we see a major increase in M&A activity within the advertising space, according to new data from mergers and acquisitions firm AdMedia Partners. More than half of the survey respondents (54 percent) said they would explore a sale of their company next year. Last year’s survey saw 40 percent of respondents saying […]

Facebook IQ Live promoting consumer insight data in a city near you

Latest B2B News, Paid media July 13, 2015July 15, 2015 B2BNN Newsdesk

In a major effort to improve the quality and results of its collaboration with advertising agencies, Facebook has launched a consumer research service called Facebook IQ. This month a Facebook IQ Live road show tour demonstrated the program’s strength to key ad industry players. “With more than 1.39 billion people on Facebook, spending an average […]

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