E-mail delivery and analytics service SparkPost on Tuesday launched SparkPost Signals, a predictive intelligence tool designed to help marketers better understand how their campaigns will perform. The San Francisco-based firm, whose B2B clients include Adobe, SAS and SiteCore, said SparkPost Signals will offer a “Health Score” their use of e-mail that scales from zero to 100 […]
If marketers are struggling to figure out how to develop a personalization strategy that works, the vice-president and managing director at consulting firm Relation1 suggests looking at a tactic that often doesn’t work — the traditional online retargeting campaign. Anyone who has went researching online for a new laptop, a productivity tool or a SaaS […]
Drift has launched a feature in its marketing software called Drift Intel that it says will allow companies to develop profiles from anonymous web site visitors that can turn into leads which are routed in real time to sales teams. The company said Drift Intel would help firms trying to build more effective account-based marketing (ABM) […]
For the most part, marketers have bought into account-based marketing and see the value of the investment. In fact, 91 percent of marketers say that they see higher average deal sizes with Account-Based Marketing (ABM). Now, marketers need to focus on staying ahead of the curve. ABM aligns marketing and sales efforts to deepen engagements […]
A large majority of B2B marketers are relying on manually personalizing calls and e-mail messages and other content to nurture leads, according to a survey conducted by Bop Design. Bop Design, which is based in San Diego, did not reveal the sample size of its study, The State of B2B Lead Generation In 2018, but […]
Throughout the professional services marketplace, buyers are changing. Just as consumers have come to rely on online searches to educate themselves before buying products and services, so too have the businesses that buy from professional services firms. These potential clients need to solve business problems, and are looking for firms with the specific expertise required […]
Opening a shop is easy but keeping it open is hard. If you’re an entrepreneur you can relate to my situation. I was about to lose all hope. My second venture failed massively. Sometimes, failure gives us a new perspective. And that is what got me going on my third venture. I sat down in […]
Extra! Extra! Read all about it! Data-Driven Marketing, or the process of making decisions that arise from the analysis of data, is in the news (again). Let’s review the topic’s latest headlines from the likes of Forbes and Aberdeen. Data-driven organizations are: 3x more likely to have increased revenues 6x more likely to achieve competitive […]
An excerpt from Chapter 3 of Daniel Glickman’s new book Personalize This. In this excerpt, learn how to win customer loyalty. Relate or Perish When Apple first came out with “always on” Siri or Apple TV, people were a little freaked out: Is that robot going to be listening to me all the time? Does […]
Today we’re bringing you a book excerpt from Daniel Glickman’s new book Personalize This. In this excerpt, learn how to move beyond spaghetti logic and “Dear John” messaging to personalization. Personalization: Relationships Matter Why do you stick with a friend through thick and thin? In part, because you know each other’s bullsh*t and to start […]
Personalizing your B2B marketing is one of the easiest ways to cut through the noise in today’s busy marketplace. Why? Because our identities are hard-wired into our psyches (the fancy name is interpellation), and we immediately recognize ourselves when someone says our name. That’s why marketers try to personalize their content for us. They know […]
