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Tag: pilot season

Pilot-pitch your big marketing ideas with short-form content

Content Marketing, Latest B2B News February 18, 2016February 23, 2016 Julia Borgini

The start of summer in Hollywood is the start of pilot season. That’s when hundreds of writers and producers pitch new TV show ideas to the major studios. It’s also a great example of the minimum viable product idea, made famous by Eric Ries in his book, The Lean Startup. During pilot season studio execs […]

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