Google Ads B2B

A guide to using Google Ads for B2B lead generation

With organic search traffic becoming increasingly difficult to count on due, in part, to the rise of zero-click search results, paid search ads are currently the best way that businesses can expect to receive targeted search traffic from Google. But creating an effective B2B pay-per-click campaign on Google can be challenging due to several factors […]

Why increasing your digital ad spend is safer than media buys

Marketing is about one acronym: ROI. Nothing hurts more than wasted marketing dollars, and it’s hard to prove something you can’t track. That’s why digital marketing, when done properly, is a safer bet than traditional mass media. It’s hard to understand the effects of your marketing with inaccurate information. Digital marketing provides the most accurate […]