With organic search traffic becoming increasingly difficult to count on due, in part, to the rise of zero-click search results, paid search ads are currently the best way that businesses can expect to receive targeted search traffic from Google. But creating an effective B2B pay-per-click campaign on Google can be challenging due to several factors […]
As a B2B owner, it’s likely that you rarely stop working. Even when you are at the gym, in the shower or watching your kids’ softball game, you are probably thinking about work. Heck! That’s probably where you get some of your best ideas! Yes, it’s summer, and that means you are supposed to relax. […]
Marketing is about one acronym: ROI. Nothing hurts more than wasted marketing dollars, and it’s hard to prove something you can’t track. That’s why digital marketing, when done properly, is a safer bet than traditional mass media. It’s hard to understand the effects of your marketing with inaccurate information. Digital marketing provides the most accurate […]
