product marketing experts

Product marketing experts offer examples and ideas to elevate the role in the enterprise

It’s going to take a combination of “world-class messaging,” creative new use cases and  focusing more on solving problems than merely aiding sales people to reposition product marketing as a strategic function, according to experts in the field. Speaking at the Toronto stop of the Product Marketing Community conference late last week, consultants, trainers and […]

Alison Biggan SAP

SAP chief product marketing officer Alison Biggan translates what ‘intelligent enterprise’ really means

Not long ago, Alison Biggan saw a post on Twitter marking the tenth anniversary of the 2008 financial crisis and the collapse of Lehman Brothers. The tweet pointed out how, as digital as the world already was at that time, Snapchat, the iPad, and Instagram still hadn’t emerged. Instead of marveling at all the innovation […]