Do you have a few days to catch up on your B2B reading list? Here’s a recap of the five best books we’ve found through our Sunday reading series. Originals: How Non-Conformists Move the World By Adam Grant Publisher: Viking A national bestseller and New York Times bestseller, Originals: How Non-Conformists Move the World examines how […]
Tag: radical sales shift
Book excerpt: The new B2B sales funnel is actually a pinball machine
Today we’re beginning a book excerpt series of Lisa Shepherd’s important new book on B2B success The Radical Sales Shift. In this excerpt, learn how the new sales funnel and pipeline is better reworked as a pinball machine. Many companies are finding that their traditional approach to generating revenue – namely through their sales team – […]