interbrand

Just Launched: Interbrand’s Best Global Brands 2017

Interbrand launched its18th index of top global brands last week. Global CEO Jez Frampton introduced the latest take with some thinking on how brands evolve in response to societal change, and how the increasing speed of business and ubiquity of connectedness (in a world where 40% of people are never offline) means brand experiences that […]

Why cloud computing is becoming an integral part of the IT landscape

New research reveals that cloud computing offers IT a way to communicate with users, be responsive, and gain relevancy. The new report [PDF] comes from market researchers, Vanson Bourne, who “conducted a total of 1000 interviews with senior IT decision-makers in private organisations of 500 employees or more,” during September and October 2014. The report is sponsored by Tata […]