Only 36 per cent of B2B software buyers say vendors live up to the promises they make about their products and services, according to a research study where the vast majority of firms claimed to be open about any limitations their offerings may have. The 2018 B2B Buying Disconnect report is based on a survey […]
Millennial-aged sales and marketing professionals have an even lower opinion of each other’s roles in the enterprise than the current generation, according to research conducted by CRM and marketing intelligence software maker InsideView. In its report, “The State of Sales & Marketing Alignment in 2018: How Leading B2B Companies Drive Growth by Aligning Go-to-Market Teams.” San […]
For the great majority of professional services firms, growth is on-again, off-again. It’s often unclear what exactly drives the periods of growth, and it’s even less clear how to trigger similar growth in the future. But there is a smaller group of firms that don’t follow this rule. Unlike their peers, they seem to keep […]
At the heart of every brand strategy is a firm’s DNA – what makes them different (i.e. their competitive advantage), and how they are positioned in the marketplace. But what if your firm simply doesn’t have any differentiators? This article will explore four options for dealing with this common situation. A. Embrace a new focus […]
SurveyMonkey, the company whose tools have helped business professionals ask customers and colleagues about any number of subjects, is offering new answers to the questions of what it does, why it does it and where it sees its future. The San Mateo, Calif.-based firm recently unveiled a brand campaign centered around a concept described as […]
Running a business of any size has many challenges. It’s good advice to get into effective practices early; though even if you’ve made a few mistakes, it’s still possible to correct them. It may just be a little bit more challenging. At any rate, from the get-go a business needs to consider every component of […]
More than a quarter of Millennials are considered “influencers” in B2B buying, and 13 per cent are now the actual decision-maker, according to research presented at Content Marketing World on Wednesday. Commissioned by SnapApp and conducted by Heinz Marketing, the survey, called The Millennials Are Here!, shows a generational shift where Millennials are involved in […]
Ask many business professionals if they have a plan for bringing a product or service to market, chances are good they’ll reply, “Yes, we’ve spent considerable time developing our business plan, so we’re ready to go to market.” Not so fast. What’s happening here is not uncommon – many businesspeople confuse a business plan with […]
Companies that want their employees to act as their advocates on social media need to have clear policies, a consistent approach and possibly even financial incentives, according to new research. The Marketing Advisory Network report, which was based on a survey of close to 500 professionals this past spring, showed that only 27 per cent […]
Seventy per cent of B2B buyers have to contend with a “bully” on their purchasing committee who pushes their company to choose their preferred vendor, according to a research study from DiscoverOrg. In ‘Why Didn’t They Buy? A Deep Dive Into Buyer Preferences And The Implications For Salespeople,’ a survey of more than 230 business […]
Every important move requires a solid strategy. If you’re looking to successfully grow your business, you need a business growth strategy – a roadmap for growing your firm. A business growth strategy describes the industries you will serve, the types of clients you will target, the services you will offer, and how you will position […]
The phrase “Business to Business Marketing” can sound corporate, stiff, and unwelcoming. It may even bring up images of overly-long meetings where good ideas get weighed down by the amount of decision makers and are suffocated by red tape and slow approval processes. Marketing to a “business” can sound like you’re marketing to the physical […]
Regularly B2B marketers are tapping into their audience for data that they’ll then use as fodder for any number of marketing strategies. Such data could help inform infographics, blog posts, white papers, webinars, etc. Thanks to surveys, they can produce content that answers questions their readers have, and they’re engaging with buyers to let them know they’re interested […]
