Reseller Engine

B2B News Network Launches Reseller Engine for the Channel, Signs Canadian Exclusive with The Mezzanine Group

B2B News Network, the award-winning, top-ranked site on the web for B2B news (Google June 2018) announced today a new bespoke marketing platform for the channel. Called Reseller Engine, the company also announced the offering’s first exclusive partner, Canadian B2B marketing company, The Mezzanine Group. The Reseller Engine service combines a powerful trifecta of B2B […]

Reseller Engine

#ResellerEngine Twitter chat recap: How marketing in the channel is changing

It’s hard enough to market your own products and services. When you’re marketing someone else’s, however, you need to be even more creative — and strategic — about how you use your market development funds (MDF). As part of our recently-launched ResellerEngine service, B2BNN will be hosting a free webinar on Wednesday July 11 at […]

MDF reseller engine

MDF, Co-op and More: the State of Channel Partner Marketing Funds in 2018

Every year, technology vendors allocate billions of dollars to help their channel partners promote their businesses and offerings.    Every year, nearly half of these funds go unspent.    At a time when channel effectiveness is tilting heavily, reaching a 95/5 ratio in some industries (as n 5% of partners are generating 95% of sales) […]

Accenture

Accenture study says B2B firms need more control over sales channels

Nearly all B2B executives say channel partners are critical to their sales strategy but less than a quarter of them feel they have control over how the process works, according to a research study from Accenture. The consulting firm’s report, ‘B2B Customer Experience 2017,’ includes global responses from more than 1,300 people who showed just […]