Preparing properly is the key to a successful negotiation for all entrepreneurs and business leaders. It is essential to view this time as an opportunity to broaden your perspective and to imagine what your negotiation partners are thinking as they prepare to meet with you. This is not easy. A pre-negotiation analysis requires being able […]
There’s no shortage of excellent B2B sales tips out there. Here are a few I believe in: Listen more than you talk. Empathize – put yourself in their shoes (this one is very near and dear to me — it’s what I named my business). Stop pushing. Start helping. Sell benefits …. not features – […]
Joe Mimran, best known for launching the Club Monaco and Joe Fresh brands, has been a judge for three seasons on the CBC reality television series Dragons’ Den. After working in his family-run dressmaking business, Mimran and brother Saul hired designer Alfred Sung in 1981, and launched a line of apparel, fragrances, eyewear, homeware and […]
