Companies that want their employees to act as their advocates on social media need to have clear policies, a consistent approach and possibly even financial incentives, according to new research. The Marketing Advisory Network report, which was based on a survey of close to 500 professionals this past spring, showed that only 27 per cent […]
Samantha Stone, author of Unleash Possible, is a revenue catalyst who helps unleash the possible in organizations that have complex selling processes. She’s a fast-growth, B2B marketing junkie, speaker, consultant and persona coach who has also managed to find time to raise four boys with her husband, David. Throughout her career she has launched go-to-market […]
Earlier this year, we asked you who the up-and-coming folks in B2B were. We got your answers – the movers and shakers in communications, technology, HR, supply chain, marketing and more, as well as business leaders who are poised to have a big year. We came up with a shortlist of six people who are […]
A look back at articles B2BNN produced in 2016, shows a definite love affair with Account-Based-Marketing (ABM), but as with all great loves you must choose if it’s the right one for you, and if it’s going to last. Just because we know and understand ABM, and *think* it’s a great idea, we have to […]
Today we’re bringing you a book excerpt from Samantha Stone’s new book Unleash Possible. In this excerpt, Samantha shares lessons on how to stop chasing the C-Suite. A client and I were chatting over steamy hot chocolate and scones (yes, I have the best meetings) when suddenly this Director of Demand Generation turned very serious. I […]
