The world of marketing is awash with conversations on emerging technologies, apps, and innovations that will disrupt the way we do things. In 2017 one specific topic dominates the conversation: artificial intelligence. So what is the role of artificial intelligence in technology, society, and our future. Mark Schaefer, marketing consultant and best-selling author, sums up […]
Do you have a few days to catch up on your B2B reading list? Here’s a recap of the five best books we’ve found through our Sunday reading series. Originals: How Non-Conformists Move the World By Adam Grant Publisher: Viking A national bestseller and New York Times bestseller, Originals: How Non-Conformists Move the World examines how […]
Over the past decade, marketing responsibilities and tactics have changed dramatically, a prominent marketing technologist said. In today’s digital world, Scott Brinker likens the challenges of creating great marketing with those of creating great software. “They’re both juggling an explosion of digitally powered interactions in a tornado of constant change and innovation,” Brinker said. “They’re […]
Marketing to businesses is very different than marketing to consumers. As successful B2B marketers, we educate ourselves and apply marketing concepts to our own sectors of industry. We also learn from other B2B professionals. I had the pleasure to attend the B3 – Better B2B Marketer conference where I got to hear top marketers share […]
Somewhere, between sarcasm and wonder, Martech came out of the cloud. The term has become associated with a plethora of catch phrases and even bigger budget spends. Now, Martech is likely to be described as an integrated enterprise marketing suite, or as a big-data-marketing-sales-retention cycle dashboard to end all dashboards. It is an idea everyone […]
